You will get mixed views when you ask people about social media marketing. To some small businesses, it is still in the spotlight and a powerful fad that can be luxuriated. For others, it is just a buzzword with little practical usage. However, before you decide what side you belong to, here are some interesting facts to check out:
- Every user has an average 7.6 social media accounts. They spend around 142 minutes on social media everyday.
- Facebook has over 2.7 billion active monthly users worldwide.
- 77% of retail companies have acquired a large number of customers from Facebook.
- 83% of users claim that they discover new products with the help of Instagram.
There are many more facts that will convince you that social media isn’t something to be ignored for the purpose of marketing. Social media marketing is an important part of digital marketing where companies promote their products and services through social media channels like Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and more. A successful social media marketing campaign can bring in a lot of new customers for a business and increase their sales. This is the reason the demand for skilled social media marketing managers has increased. No wonder many people are taking a social media marketing course to gain the right skills and start their career in this domain.
Are you too interested in taking a social media marketing course but unable to decide which one to pursue? Well, you are not alone; it is obvious to get confused when there are so many resources available over the internet to learn social media marketing. Moreover, you must first be seeking a free course to learn the basics of social media marketing and get familiar with the terms used. A reliable free course is further difficult to spot. So, in this article, we have shortlisted four of the best social media marketing online courses available for free.
Here goes the list!
Advanced Social Media Program
Training provider – SkillUp by Simplilearn
Simplilearn’s 49-hours of free social media training is all you need to build a strong foundation in this field. It is a beginner-friendly course that helps you become familiar with a number of topics like content marketing, influencer marketing, reputation management, and analytics. By the end of the course, you will have a clear understanding of how to promote your brand and launch successful social campaigns. The program covers all major social media platforms like Facebook, YouTube, Twitter, Pinterest, Instagram, LinkedIn, and Snapchat.
This free social media marketing course is suitable for marketing managers, content writers, management graduates, digital marketing executives, and entrepreneurs.
Social Media Marketing Course: Get Certified in Social Media Strategy
Training Provider – HubSpot Academy
Take this free social media certification course if you want to learn how to shape the conversation around your business, attract new customers and partners, and build loyalty. The instructor will explain how to build an effective social media strategy, build brand awareness, drive word of mouth, and attract buyers. There are 8 lessons, 39 videos, and 29 quizzes as part of this 4 hours program. The course is designed for social media marketers, aspiring marketers, and marketing managers.
These are the top modules covered in the course – social media listening and monitoring, building a content strategy for social media, extending your reach on social media, introduction to social media advertising, and measuring your social return on investment.
Social Media Marketing Trends
Training provider – LinkedIn Learning
Learn from the social media marketing expert Brian Honigman the trends that matter now in social media and how to use them to drive engagement and sales at your business. The program focuses on the top trends to consider adopting like dynamic ads, the next evolution of influencer marketing, social shopping, and how brands should act on relevant social causes. It also explores the features of augmented reality on social media and trends on video platforms like TikTok and YouTube.
By the end of this course, you will be aware of the most recent developments in social media and how to get more meaningful results from marketing efforts. Though the course is not free, you can use the One-month-free trial option offered by LinkedIn.
Social Media Marketing Professional Certificate
Training provider – Facebook on Coursera
You cannot learn social media marketing better from anyone but the social media giant Facebook itself. You can master social media marketing skills with free courses that cover topics like social advertising, content creation, branding, and measurement. If you spend 5 hours per week, you can complete the program in 20 weeks. You will learn how to create and analyze an effective advertising campaign for your target audience, establish a strong social media presence, create a creative brief that includes the assets for your paid ads, and build, edit, and troubleshoot ads on Facebook Ads Manager.
There are hands-on projects where you will practice your new skills and discover the ins and outs of each social media platform.
Now that you know about the top options, take the final call soon and explore the world of social media marketing.
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